P&G
Responsible
Beauty.

P&G is one of 42 cosmetics and personal care companies, as well as professional associations, that have joined forces to form the EcoBeautyScore Consortium, aiming to develop an industry-wide environmental impact assessment and scoring system for cosmetics products. The objective is to provide consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology, to enable more sustainable consumer choices. This will contribute to meet growing consumer demand for greater transparency about the environmental impact of cosmetics products (formula, packaging and usage). This is a global initiative with companies and associations from four continents involved.

2022 EcoBeauty Score Consortium

P&G Beauty has joined forces with Solvay and TechnoServe India in the Sustainable Guar Initiative (SGI), an industry-leading program that will positively impact the lives of more than 21,000 people and promote sustainable guar production within the Bikaner district of Rajasthan, India—one of the world’s largest resources for guar. What is guar? The guar or cluster bean, is a natural polymer that is derived to provide conditioning and softening benefits in beauty products like shampoos and body washes, and a priority ingredient for many of our beauty products. This short video shows how the Guar initiative is making a difference.

Through this program, P&G Beauty will help to improve the livelihoods of smallholder guar bean farmers and their families across 24 farming villages, providing support to more than 5,200 farmers in the adoption of good agricultural practices, including doubling the reach and scale of the program with 1,800 additional women farmers, as well as building a new johad (community-owned rainwater storage pond) to supply water for household and irrigation purposes. Learn more about the partnership.

The P&G Beauty manufacturing site in Blois, France has been certified ISO 50001 for 7 years, most recently in 2022. The demanding ISO 5001 standard provides a framework for establishing energy management best practices that help to improve energy performance, including energy efficiency, use, and consumption.

As a result of this work, the Blois operations has reduced its Green House Gas footprint by 51% since 2009 and have plans in place to reduce a further 20% in the coming years.

Our Mexico Hair Care plant is in an area that has been experiencing water stress. They are committed to reducing their use of freshwater and are leveraging innovative data analytics to drive actionable insights from water meters installed throughout the site. The analysis of this data provides the plant with a daily understanding of water consumption so they can act immediately to eliminate losses. The plant can also benchmark their water efficiency performance with other sites.

In the first month of operation, the site identified five projects that can improve their production adjusted water efficiency by 10%.

In 2021, P&G Beauty Thailand worked in partnership with Habitat for Humanity and the institute of civil engineering from Thanyaburi Technology University to build five homes and a sanitary facility for people with disabilities in a local community of Chachoengsao Province, Thailand. All homes and the facility were made from 10 tonnes of plastic waste that was upcycled into Eco Bricks, including a pilot work to upcycle waste sachet laminates into doors.

The results were that P&G Beauty and its Upcycled Plastic House project in Chachoengsao was recognised by Thailand’s Ministry of Social Development and Human Security (MSDHS) together with the Chachoengsao Governor as “Best in Class Organisation” supporting People with Disabilities. The Minister of National Resources and Environmental also recognised this project for helping to emphasise the need to reduce plastic waste into the ocean.

As part of our Responsible Beauty mission to build a more sustainable, inclusive & resilient future, we are openly sharing P&G Beauty’s 4R Framework, developed by our own Lela Coffey. This guideline is designed to help any brand or business authentically connect with diverse groups. While we’re still learning in this space ourselves, we hope that sharing our insights will support others in their own journeys. The more that any brand – from any company or industry – can meaningfully engage in supporting equality, the better our world will be.

P&G Beauty Guide To Authentically Connecting With Diverse Consumers

As part of its #FacetheSTEMGap movement—whereby Olay is committed to helping double the number of women in STEM and triple the number of women of colour in STEM—the brand launched the #DecodeTheBias campaign, in partnership with Algorithmic Justice League (AJL) and its founder Joy Buolamwini to help raise awareness about coded bias in the beauty industry, highlighting how data, computer code and AI reinforce narrow beauty standards that exclude women of colour.

With computer science—like so many STEM fields—lacking diversity, the coders who create the algorithms we use are building technology that reflects themselves, which is reinforcing an exclusionary standard of beauty. These algorithmic systems rule our world and Olay’s efforts aim to ensure these systems are not continuing to perpetuate harmful forms of bias and discrimination.

Learn more about steps you can start taking to help influence search results to be more inclusive of all types of beauty.

In 2021, prestige skincare brand SK-II released its debut SK-II STUDIO film “The Center Lane” about the destiny-changing story of Rikako Ikee's return to competitive swimming. Directed by award-winning Japanese film director Hirokazu Koreeda, the film is the first of eight SK-II STUDIO films that explores what it means to change destiny and how destiny is not a matter of chance, it's a matter of choice.

Japanese swimmer Rikako Ikee was the Most Valued Player (MVP) of the 2018 Asian Games and a gold medal candidate for the 2020 Tokyo Olympics before she was diagnosed with leukemia in February 2019. During her journey to recovery in May 2020, she partnered with SK-II to show a new side of her, without her wig. Her story of hope and strength touched the heart of the nation, reaching top news on Twitter, LINE and Yahoo in Japan and sparking an outpour of encouragement and support from netizens all over the country. This made history as the first time in 28 years where a solo female athlete was featured as frontpage news in Japan. Rikako Ikee has since returned to competitive swimming with a phenomenal comeback at the Japan Open, clinching second in the 50-meter freestyle.

The Center Lane is also the newest installment of the global skincare brand’s #ChangeDestiny campaign, which launched in 2016 and is dedicated to tackling social pressures impacting women today and inspiring them to take control of their own destiny.