OUR COMMITMENT
TO VISIBILITY
As a leading advertiser, the images we share with the world shape culture. We have a responsibility to use our voice to promote equality and inclusion. At P&G we are committed to the accurate and authentic representation of the LGBTQ+ community.
The Visibility Project
In partnership with GLAAD, The Visibility Project seeks to drive sustained LGBTQ+ inclusion. In 2021, we developed the “LGBTQ Inclusion in Advertising and Media” report to help drive our understanding of the accurate and authentic representation of the LGBTQ+ community on screen.
Can’t Cancel Pride
P&G and our brands are stepping up to raise funds for LGBTQ+ organizations addressing critical community needs during the COVID-19 Pandemic with Can’t Cancel Pride. Click below to read more about the inspiration behind Can’t Cancel Pride and its impact on the LGBTQ+ community in our 2021 Impact Report.
Coded
“Coded: The Hidden Love of J.C. Leyendecker” celebrates the prominent illustrator and his subtle inclusion of LGBTQ+ imagery in his advertisement artwork. Through inspirational storytelling, Coded rediscovers Leyendecker’s love and work against the backdrop of modern-day struggles for LGBTQ+ acceptance.
The Workplace
“The Workplace” is where we spend most of our adult lives and a place that everyone should be able to be their authentic selves. This film illuminates the experience for LGBTQ+ people and the impact that creating a supportive and welcoming environment creates.
BRAND STORIES
At P&G, we take great pride in building the world’s most trusted and valued brands. A key aspect of how we build trust is with forward-thinking inclusive campaigns that accurately and authentically reflect LGBTQ+ experiences and the LGBTQ+ community.
Pantene Japan Keeps Supporting LGBTQ+ Community with #PrideHair
